A Copy Writer Creates Your Brand’s Story
People are searching the Internet for relevant and exciting copy writing. They are searching for products to gratify their subliminated desires. The average person has denied their sexual impulses. Brilliant marketers have convinced women that they need to fill their lives an expensive handbag to be satisfied and fulfilled. Now that she has a $3,000 oblong pink leather Hermes bag she does not have to bother with a man’s oblong pink desires.
How does your product or service improve peoples lives? Good copy writing tells the story of how your application solves peoples problems. If you sell someone a sleeping pill today you make him a customer. If you sell someone on a free smart phone application then you make him a customer for life.
A Good Content Writer Needs Good Sleep
Let me tell you a little story about sleep. Sleep is very important. I am a very light sleeper. My whole life I have had a problem with outside noise keeping me awake. In the 1980’s lived across the street from a constantly barking dog that was ruining my sleep life. It was a lot of money but I went out and paid $160.00 for a Marsona sleep machine from Sears. It was a miracle solution. My sleep improved and my life improved. Since that day I have had two or three expensive sleep machines. Now with the advent of the iPhone I have a free Sleep Machine app and full sized headphones in order to live the life that I want to life. As a copy writer it is my job to create little stories like this to reach out to people with sleeping problems. By selling customers a solution the copy writer and the sleep machine manufacturer create lifelong relationships.
Copy Writer as Storyteller
As a species we learn from stories. Before people were consumers we were all storytellers to each other. I was always a story teller and I was always a copy writer. I used to write songs that were little stories about outsider characters. I have always been a storyteller on the outside. Now I am your copy writer mentor creating the world that you want to create. Let me write your applications story. Every product should tell a story. Think of me as your story mentor copy writer.
Does Your Copy Writing Transmute Sexual Energy?
The other day I was on the treadmill at the gym with no headphones watching a sexy commercial on the overhead video. I could not tell if the sexy little story was selling a cute little sports utility vehicle or the sexy gym bag the actress threw into the back of the car. The sexy little story could have been selling a gym bag, a car, a women’s dress or maybe even the woman herself.